Let’s get real: Networking has a bad rep. For some, it feels awkward and forced, like you’re walking into a room full of strangers with a “please like me” sign on your back. For others, it feels fake—something only extroverts excel at.

But here’s the truth: Networking isn’t about collecting LinkedIn connections or attending every awkward networking event. It’s about building meaningful, genuine relationships that elevate your career and create opportunities when you least expect them.

If networking feels like a waste of time or leaves you more drained than fulfilled, you might be making one of these five mistakes. Let’s talk about what they are—and how to fix them.

Mistake 1: Treating Networking Like a Last-Minute Lifeline

You only think about networking when you need something—like a job referral, a promotion, or advice. The problem? People can tell when you’re reaching out because you need something, not because you genuinely value the relationship.

Imagine someone messaging you out of the blue after years of silence, only to ask, “Hey, can you connect me to your boss?” It feels transactional, right?

What to Do Instead:

• Make Networking a Habit: Treat networking like a long-term investment. Regularly check in with your contacts—even when you don’t need anything. Drop a quick “Congrats on your promotion!” or “Saw this article and thought of you” message.

• Use the Rule of 3: For every one “ask,” provide three value-based touchpoints. Share resources, celebrate wins, or offer help before asking for anything in return.

• Be Present Online: Engage with posts on LinkedIn, join conversations in your industry, and show up in meaningful ways that make people remember you.

  
  

Pro Tip: Set aside 15 minutes a week to nurture your network. Comment on a post, send a thoughtful message, or reconnect with an old contact. Small actions compound over time.

Mistake 2: Forgetting to Follow Up

You meet someone at an event, exchange LinkedIn profiles, and then… nothing. No message. No follow-up. That connection you were excited about? It’s gone before it ever began.

Following up is where the real relationship-building happens. It’s not enough to make the initial connection—you need to nurture it.

What to Do Instead:

• Send a Thank-You Message: Within 24 hours of meeting someone, send a quick note: “It was great meeting you! I really enjoyed your perspective on [topic]. Let’s stay in touch.”

• Use a Follow-Up System: Create a simple system to track connections. Use Google Calendar, Notion, or a CRM tool to remind yourself to check in every 2–3 months.

• Make Follow-Ups Valuable: Instead of just saying, “Hope you’re doing well,” send them something meaningful—like an article related to your last conversation or an invite to a relevant event.

  
  

Pro Tip: Don’t let perfectionism stop you. Even a simple “Hey, just checking in—how are you?” goes a long way.

Mistake 3: Making Networking All About You

Let’s be honest: No one likes a “taker.” If your networking approach is all about what people can do for you, you’re doing it wrong. Relationships thrive on reciprocity and mutual value.

What to Do Instead:

• Lead with Curiosity: Instead of focusing on your goals, ask questions about theirs. What’s their biggest challenge right now? Where do they want to grow?

• Be a Connector: Introduce people in your network who could benefit from knowing each other. Being the bridge between two valuable connections makes you memorable.

• Celebrate Wins: Did they land a big deal or get promoted? Send them a congratulatory message or shout them out publicly on LinkedIn.

  
  

Pro Tip: When you invest in others without expecting anything in return, the benefits often come back tenfold.

Mistake 4: Being Inauthentic

Trying to be someone you’re not—exaggerating your accomplishments, faking enthusiasm, or mimicking someone else’s style—only creates shallow, short-term connections.

What to Do Instead:

• Share Your Real Goals: If you’re exploring a career change or looking for advice, be upfront. People respect honesty more than pretense.

• Own Your Story: Highlight the unique aspects of your journey—even the struggles. Your authenticity will set you apart.

• Focus on Connection, Not Perfection: You don’t need to impress anyone. Just show up as yourself and be genuinely interested in the person you’re talking to.

  
  

Pro Tip: People connect with authenticity, not polished perfection. The more “real” you are, the more impactful your relationships will be.

Mistake 5: Ignoring Gratitude

You’ve gotten advice, referrals, or support, but you didn’t take the time to say “thank you.” Big mistake. Gratitude isn’t just polite—it’s how you leave a lasting impression.

What to Do Instead:

• Send a Thoughtful Thank-You: After someone helps you, send a message that acknowledges their time and impact: “Thank you for [specific help]. It meant a lot to me and made a big difference.”

• Shout Them Out: If appropriate, publicly thank them on LinkedIn or in a team meeting. Public acknowledgment goes a long way.

• Offer to Reciprocate: Let them know you’re available to support them in return. Networking is a two-way street.

  
  

Pro Tip: Don’t wait too long. Express gratitude within 24–48 hours—it’s impactful when it’s fresh.

Networking Tips for Introverts

If you’re an introvert, networking might feel overwhelming—but it doesn’t have to be.

Here’s how to make it work for you:

• Start Small: Focus on one-on-one conversations rather than large events. Coffee chats or virtual meetings can be less intimidating.

• Use LinkedIn Strategically: Join industry groups, comment on posts, or message someone after reading their article. Networking online lets you connect at your own pace.

• Prepare Talking Points: Before an event, think about 2–3 topics or questions you’d like to discuss. Having a plan reduces anxiety.

• Take Breaks: If you’re at an in-person event, don’t feel pressured to “work the room.” Step outside or recharge between conversations.

  
  

Pro Tip: Networking as an introvert is about quality, not quantity. One meaningful conversation is worth more than 10 superficial ones.

Let’s Wrap This Up

Networking doesn’t have to be awkward, fake, or transactional. When you focus on building authentic relationships, leading with value, and staying consistent, you create opportunities that can transform your career.

Start small. Reach out to one person today. Follow up. Say thank you. And remember: Networking is a skill—it gets better with practice.

CTA: Want more actionable career advice? 🚀

Subscribe to my Power Up Career Newsletter for proven strategies to help you navigate corporate spaces, build confidence, and amplify your success.

Click below to join the movement. ✨